To everyone outside those audiences, the logo still works, but it might just look like an abstract design or another familiar image. In some logos, the hidden message is an in-joke for certain audiences. Image via Amazon Logos that use insider information Now, take a look at its shape – it looks like a smile, doesn’t it? Amazon: serving up smiles for anything from A to Z. But pay attention to where the underline starts and where it ends: A to Z. At first glance, it’s an underlined wordmark. Via FedExĪmazon is another brand whose logo works subtle messaging into its subtext. See the arrow between the E and the X? Now you’ll never be able to “unsee” it. The most well-known example of a logo with a “secret” component is probably the FedEx logo. And with the famous ones, you probably already know what those hidden meanings are. You’ve seen logos with hidden meanings lots of times before. Logos with hidden meanings (that aren’t so hidden anymore) The right logo for you might feature a friendly lion as its focal point, but with a small tooth worked into the lion’s chin to remind viewers that you’re a dentistry practice. Or if you’re Grapevine Kids Dental and Orthodontics, you want a logo that’s disarming and takes kids’ anxiety out of going to the dentist… but doesn’t completely ignore what you do. You could design a logo that puts veggies front and center, or you could go with one that subtly works vegetables into the letters of your name, like your chef subtly works them into burgers and pasta dishes. Let’s say you’re a restaurant focused on healthy, plant-based meals that don’t immediately read as plant-based. This abstract logo creates the mental image of a phoenix without actually looking like a phoenix. You’re probably familiar with the concept of subliminal messages, which advertisers (and, according to sci-fi movies, governments and nefarious characters) work into images and jingles to relay messages to viewers’ unconscious minds. Let’s take a look at the different types of logos with hidden meaning. Logo design by -Alya-įor logos that play so heavily on visuals, it’s better for you to see what we mean with your own eyes. How do you fit food and music into one logo? Like this. In their design for Eats and Beats, -Alya- cleverly combines a plate cover with piano keys to show how the company combines good food and good music. Similarly, some brands use logos with hidden meanings to tie distinct areas of their businesses together. How many flavors does Baskin Robbins serve? Look at the logo and find out. Finding the hidden image makes viewers feel like they’ve unlocked something that not everybody can find, which makes them part of the brand’s “in-crowd.”įor other brands like Baskin Robbins, layering multiple images is the smart way to fit extra information, even subtly. Some use hidden messages within their logos to create an air of exclusivity. But that’s not the only reason brands choose these kinds of logos. Let’s be real here, logos with hidden images just look cool! And sometimes, that cool factor is all you need to decide a logo with a hidden meaning is the way to go. Why you’d want a logo with a hidden meaning Make sure you look twice, because sometimes your first glance doesn’t tell the whole story. That’s a lot to fit into one image, so clever designers often use “secret compartments” to communicate everything-and create mesmerizing logos with hidden meanings.īelow, we’ve gathered some great logos with hidden meanings to show you the different ways to turn a seemingly straightforward logo into the visual equivalent of a hollowed-out book that contains a treasure map. It’s your public face, tasked with showing and telling the world who you are, what you do and whom you’re for.
Your logo is your hardest-working brand asset.
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